
A database of prospective customers is one of the first steps towards building up a marketing campaign. The effectiveness of the database would be enhanced when these contacts are assessed and categorized into specific group, which can be specifically targeted. The information of these prospective customers can be categorized on various criteria like – age demographics, geographical locations, preferences, income status etc.
Making lists based on these categorizations helps businesses to be able to gain optimum utilization of the resources by targeting specific set of customers for promotion of a particular service or product which would cater to their needs. While planning on these lines does help the marketing team to plan an effective campaign, initiating this activity does involve lot of effort as well as expertise.