Email campaigns are one of the most effective ways of having consumer engagement. Surveys conducted by various organizations show that nearly 20-30% of consumers have bought products due to receiving the information through direct mail communication. This is a very high success rate when compared to most of the other business campaigns. Direct mail communication has many other benefits like – the communication can be straight forward, more information can be provided, the required audience can be directly targeted etc.
One of the critical aspects about direct communication is to have relevant database. While there could be huge database to which the communication can be percolated, it is important that the information reaches the targeted audiences who would find the information useful.